Behavior Therapy Associates’

Website Privacy Policy

Last Updated on: 10/30/26

1. About this policy

Behavior Therapy Associates (“BTA,” “we,” “us,” or “our”) respects your privacy. This Website Privacy Policy explains how we collect, use, disclose, and protect information when you visit behaviortherapyassociates.com, submit a website form, subscribe to our newsletter, or interact with our website-related communications.

This policy addresses our public website and marketing communications. It does not replace our Notice of Privacy Practices, which explains how we use and disclose protected health information when providing healthcare services and describes your rights regarding that information. To request our Notice of Privacy Practices, please contact us using the information below.

2. Information we collect

We collect information you provide directly and certain information collected automatically when you interact with our website.

Information you provide

Depending on how you interact with us, you may provide:

• Contact information, such as your name, email address, and telephone number.
• Information included in a contact form, service inquiry, or other message.
• Newsletter subscription information, including your email address, name if requested, and communication preferences.
• Information requested when you express interest in a program, event, consultation, or other service.

Required fields are identified on the applicable form. Please provide only the information needed for your request.

Please do not submit diagnoses, treatment histories, insurance information, Social Security numbers, financial account information, or other sensitive information through general website contact forms or newsletter signup forms. Contact our office to ask about an appropriate method for providing clinical or confidential information.

Information collected automatically

Our website, hosting systems, and technology providers may collect technical and usage information, including:

• Internet Protocol (“IP”) address.
• Browser type, operating system, and device information.
• Pages visited, referring websites, and dates and times of visits.
• Interactions with website links, buttons, and other features.
• General geographic information inferred from an IP address.
• Cookie identifiers, advertising click identifiers, and similar technical identifiers.
• Server logs, error reports, and information used to maintain website security and performance.

Some of this information may identify you or be associated with a particular browser or device.

3. How we use information

We use information for purposes that include:

• Responding to questions and requests.
• Providing information about our services, programs, and events.
• Managing newsletter subscriptions and sending requested marketing communications.
• Operating, maintaining, troubleshooting, and improving our website.
• Understanding website usage and evaluating marketing performance.
• Measuring advertising effectiveness, subject to applicable privacy requirements.
• Preventing spam, fraud, misuse, and unauthorized access.
• Complying with legal obligations and protecting legal rights.

Submitting a service inquiry does not, by itself, constitute a request to subscribe to our marketing newsletter.

4. Cookies and similar technologies

Our website uses cookies and may use similar technologies, such as tags and pixels, to support website functionality, understand visitor activity, and measure advertising performance.

Cookies are small files stored on your device. Some support website operations, while others are used by analytics or advertising providers.

You can manage or delete cookies through your browser settings. Blocking certain cookies may affect website functionality. Browser settings do not necessarily prevent every form of information collection.

Where applicable law requires consent or an opportunity to opt out, we will provide the required choices.

5. Google Analytics

We use Google Analytics to understand how visitors find and interact with our website and to help improve its content, usability, and performance.

Google Analytics uses cookies and related technologies to collect information about website activity. Depending on the configuration, this may include pages viewed, referral sources, browser and device information, general location, and interactions with website features. Google explains that websites using its services may transmit information such as page URLs and IP addresses to Google.

Google’s handling of information is described in its privacy information, including:

• How Google uses information from sites or apps that use its services: https://policies.google.com/technologies/partner-sites

That page also explains available privacy controls, including the Google Analytics browser opt-out add-on. These controls have limitations and do not prevent all information collection by our website or other services.

Please do not include sensitive personal or health information in website searches, general contact forms, or other public website features.

6. Google Ads

We use Google Ads, formerly known as Google AdWords, to advertise our services.

Depending on the features enabled, Google Ads may use cookies, tags, and similar technologies to associate an advertising interaction with a later website action and help measure campaign performance. Information processed may include advertising click identifiers, cookie identifiers, device and browser information, pages visited, and interactions with website features.

Google may also process information under its own privacy policies and account settings. You can learn more about Google’s advertising-related data practices and available controls here:

• Google’s use of information from partner sites: https://policies.google.com/technologies/partner-sites
• Google’s advertising controls: https://support.google.com/ads/answer/2662922?hl=en

Turning off personalized advertising does not necessarily stop advertising measurement or all other information processing by Google.

7. Email newsletters and beehiiv

We use beehiiv to manage newsletter subscriptions and distribute email newsletters and other requested marketing communications.

When you subscribe, information such as your email address, name if provided, subscription preferences, and subscription status is processed through beehiiv.

Depending on the settings and features used, newsletter technology may also collect information about email delivery, opens, link clicks, IP addresses, browser or device characteristics, and interactions with subscription pages. We use newsletter engagement information to understand readership and improve our communications.

beehiiv generally processes subscriber information on a publisher’s behalf, although its privacy policy describes certain activities and optional features for which it processes information on its own behalf. More information is available at:

• beehiiv Privacy Policy: https://www.beehiiv.com/privacybeehiiv

Please do not submit clinical information, diagnoses, treatment details, or other confidential health information through newsletter signup forms.

You may unsubscribe at any time using the unsubscribe link in a marketing email. You may also email info@behaviortherapyassociates.com with the subject line “Newsletter Opt-Out Request.”

Unsubscribing from marketing communications does not prevent us from sending nonmarketing communications needed to respond to your request, provide a service, or meet legal obligations.

8. How information is shared

We disclose information as needed for the purposes described in this policy, including to:

• Technology and service providers that support website hosting, maintenance, forms, email delivery, newsletter distribution, analytics, and advertising measurement.
• Authorized personnel and professional advisers who need the information to perform their responsibilities.
• Government authorities or other parties when disclosure is required or permitted by applicable law, legal process, or a valid legal request.
• Appropriate parties when necessary to investigate security incidents, prevent fraud or harm, or protect legal rights.
• Other recipients when you direct us to share information or provide any consent or authorization required by law.

Information collected through third-party technologies may also be processed under those providers’ policies. Our use of a provider does not mean that every feature offered by that provider is enabled on our website.

9. Website forms, hosting, and email delivery

Our website uses WordPress and supporting tools for hosting, form processing, email delivery, performance, and site administration.

Information submitted through a website form may be transmitted through our hosting environment and email delivery provider and delivered to authorized BTA personnel. Depending on the configuration, copies or related technical records may be retained in email systems, logs, backups, or other administrative systems.

Please use general website forms only for the purpose indicated. If you need to share sensitive or clinical information, contact our office for instructions.

10. Electronic health records and client portal

Behavior Therapy Associates uses My Best Practice (“MBPractice”), an electronic health record and practice management platform, to support the administration and delivery of healthcare services.

Information provided through our designated clinical intake process or client portal is handled as part of our healthcare operations, rather than as a newsletter subscription or general website inquiry. Depending on the services you use, this information may include contact information, intake responses, appointment information, clinical records, and billing or insurance information.

Our use and disclosure of protected health information is described in our Notice of Privacy Practices and is subject to applicable law. This Website Privacy Policy does not replace that notice.

If you access an MBPractice-hosted page or client portal through a link on our website, you are accessing a separate platform. Please review any privacy notices and instructions presented there. To request our Notice of Privacy Practices or ask how to submit confidential information, contact our office.

Please do not submit confidential clinical information through general website contact forms or newsletter signup forms.

11. How we protect information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or loss.

No website, email system, internet transmission, or electronic storage method is completely secure. We cannot guarantee absolute security. General website forms and ordinary email should not be treated as substitutes for an approved confidential clinical communication method.

12. How long we retain information

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including responding to inquiries, managing subscriptions, maintaining website security, complying with legal requirements, and resolving disputes.

Retention periods vary by the type of information and the systems in which it is maintained. Information may remain in backups for a limited period after removal from active systems.

We may retain limited unsubscribe or suppression information to help ensure that we honor marketing opt-out requests. Clinical records are subject to separate legal and professional retention requirements.

13. Your choices and privacy requests

You may:

• Unsubscribe from marketing emails using the link in those messages.
• Manage cookies through your browser settings.
• Use the Google privacy and advertising controls described above.
• Contact us to ask about personal information you have provided or to request correction or deletion.

Depending on where you live and which laws apply, you may have additional rights to access, correct, delete, or obtain a copy of personal information, or to opt out of certain processing.

Send privacy requests to info@behaviortherapyassociates.com with the subject line “Website Privacy Request.” Please do not include sensitive health information in the request.

We may need to verify your identity before fulfilling a request. Certain information may be retained or certain requests limited where permitted or required by law. If applicable law provides a right to appeal a decision concerning your request, you may contact at the same address with the subject line “Privacy Request Appeal.”

14. Children Under the Age of 13

Our public website and newsletter subscription features are intended for adults, including parents and legal guardians seeking information about our services.

We do not knowingly collect personal information directly from children under 13 through the public website. Parents and guardians may contact us about services for a child, but should avoid submitting sensitive information through general website forms.

If you believe a child has submitted personal information without appropriate parental or guardian involvement, please contact us so that we can review and address the matter.

15. Social media and external websites

Our website may link to social media platforms and other third-party websites. Their privacy practices are governed by their own policies.

Social media comments, public posts, and messaging features are not appropriate channels for therapy, emergencies, or confidential clinical communications. Please do not post personal health information about yourself or another person on our social media pages.

We do not provide therapy through public social media interactions. Educational content shared on our website or social media is general information and is not individualized treatment advice.

16. Changes to this policy

We may update this policy to reflect changes in our website, services, technology, or legal requirements. The revised policy will be posted on this website with an updated revision date.

Where applicable law requires additional notice, consent, or authorization for a change in how personal information is used or disclosed, we will follow those requirements.

17. Contact us

For questions about this policy or our website privacy practices, contact:

Behavior Therapy Associates
35 Clyde Road, Suite 101
Somerset, NJ 08873

Telephone: (732) 873-1212
Email: info@behaviortherapyassociates.com

For confidential clinical matters, please call our office to ask about an appropriate communication method. Do not use website forms or newsletter replies for emergencies.